Thursday, July 12, 2012

TL;DR - This may be my last post...

Psychological Science, February 2012 -- "Saving the Last for Best: A Positivity Bias for End Experiences," Ed O'Brien & Phoebe C. Ellsworth.

...Okay, probably not, but maybe now you'll like it better.  We've known for a while now that how something ends can alter someone's evaluation of it (c.f. Redelmeier & Kahneman, 1996), but O'Brien and Ellsworth found that simply highlighting the fact that something is the last makes people appreciate it more.

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